How can we help?
Some companies organize an internal marketing team, with an individual or group focused on social media. That can work well, but with social media evolving at an accelerated rate, it’s easy to miss the latest changes in platforms, algorithms and introductions. Internal teams can benefit from long-term or short-term consulting with Somedia by staying up to date with the latest innovations, strategies, and tactics. They’re also given custom recommendations
to align current progress, goals, and future strategic plans.
Consulting works best when Somedia is brought in regularly: every 30, 60, or 90 days. We’ll also work with companies annually from a more global perspective.
Strategy & Management
Many companies are excellent at developing and selling their products or services, but they aren’t as well versed at using social media to actively engage in conversations with their customers. They simply don’t have the time, knowledge, or energy to invest in the day-to-day demands of social media marketing. People in this category successfully engage Somedia to manage all parts of their social media.
Here’s how it works:
Somedia begins by meeting with you in 2 sessions The first is SoDISCOVERY in which we ask and answer a myriad of questions around your brand and current strategies. It’s important for us to know and understand your brand (look, feel, voice), your business goals (both short- and long-term), your customers and their influencers, and what matters to them. Don’t worry, you don’t have to have all of the answers.After that Discovery Meeting, the Somedia team convenes to research and strategize, creating a formal social media strategy.
The second session is SoRECOMMENDATIONS. This is when we present our recommended strategy for your brand.We’ll tell you all about where you should be engaging customers (Facebook, Twitter, Pinterest, Instagram, LinkedIn, smaller niche communities, forums, etc.), what types of content to post, when to post, who to connect and build relationships with, what to blog about and how often. Finally, we present the plan for what to do with all of these things to drive traffic back to your site.
At the end of the SoRECOMMENDATIONS session, we make a few decisions together. Mainly: what are our next steps?
When a new client engages Somedia in social media management services, we REALLY DO handle all aspects. We’ll create and post original, branded content. We’ll share relevant content from non-competitive sources. We’ll monitor your online reputation — and we’ll produce your blogs. Beyond that, we’ll listen for opportunities to engage qualified customers in their existing conversations – in a natural and “non-salesy” way. You are in control the entire time. All you have to do is commit to regular meetings with us, so that we can remain updated on what is happening in YOUR business, on the ground, every day.
Many companies find that once they’ve jumped into social media, there’s a disconnect between their social media marketing efforts and their sales efforts. That’s when they call Somedia to train the sales team and create a more coherent flow of communication between marketing, sales, and other facets of the business.
Each training/speaking session is completely customized based on the client’s goals, needs and interests. All training is done by Melanie Romanaux and in many cases, the training is supported by Somedia specialists. Clients appreciate the way she takes the approach of an educator, and teaches effortlessly at large audience seminars, and small group workshops.
All training includes customized, relevant messaging and ACTIONABLE ADVICE so that students can get started immediately following the classes.