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Somedia Solutions is an independent collection of social media marketing guides: how to manage a community, teach your team, attract the right followers and convert attention into results.
New to social media? Start with the basics in About Social Media, then work through The buzz from the newest post down.
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How to Establish Your Brand's Social Media Voice
Most brands work hard on a logo and a website, but a consistent social media voice is what makes a brand feel like someone you know. Here are six do's and don'ts for finding yours.
Read more >How Brands Should Handle Negative Comments
Sooner or later a negative comment will land on your page. Ignoring it usually does more damage than the comment itself. Respond quickly, be human, be grateful and offer a solution.
Read more >Social Media Rules for Gambling Brands
Casinos, sportsbooks and poker rooms can build big audiences on social media, but they play by stricter rules than almost any other industry. Here is what to check on every platform before you post or pay.
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