How to Establish Your Brand's Social Media Voice
Most brands work hard on a logo and a website, but a consistent social media voice is what makes a brand feel like someone you know. Here are six do's and don'ts for finding yours. [more]
We teach
Step-by-step guides for the basics that never stop mattering: writing a bio that works, finding a brand voice, planning a content calendar and choosing the networks that fit your business.
The original Somedia blog was started by an educator, and we keep that spirit: plain language, worked examples and something you can do today.
How to Write a Social Media Bio for Your Business
A good social media bio is more than a digital elevator pitch: it is a short brand statement that can both inform and persuade. Six tips for writing one that works on every network. [more]
Your Social Media Will Bloom with a Content Calendar
A content calendar keeps your social media organised, consistent and on message. It may sound like a lot of work to plan a month ahead, but it saves time every single day. Here is how to start. [more]
Which Social Media Sites Fit Your Business Plan?
Everybody has an opinion about the best social network for business. Treat each new platform like a cat treats a box: stop, circle, examine it, and only sit if it fits. A network-by-network guide. [more]