How to Establish Your Brand's Social Media Voice
Most brands work hard on a logo and a website, but a consistent social media voice is what makes a brand feel like someone you know. Here are six do's and don'ts for finding yours. [more]
The buzz
The buzz is our blog: practical, platform-by-platform social media guides, newest first.
How Brands Should Handle Negative Comments
Sooner or later a negative comment will land on your page. Ignoring it usually does more damage than the comment itself. Respond quickly, be human, be grateful and offer a solution. [more]
Social Media Rules for Gambling Brands
Casinos, sportsbooks and poker rooms can build big audiences on social media, but they play by stricter rules than almost any other industry. Here is what to check on every platform before you post or pay. [more]
3 Tips to Learning the Best Times to Post on Instagram
Is there a magic time to post on Instagram? Yes and no. Industry studies disagree, because every audience is different. Here is how to find the right times for your own followers. [more]
The 5 Bee-Attitudes of Small Business Blogging
It is never too late to get your blog buzzing. Whether you have two posts or ten years of archives, these five rules help small business bloggers build trust and turn readers into customers. [more]
Influencer Marketing for Sports Betting Brands
Creators can give a sportsbook credibility that no banner ad can buy, but the rules on disclosure, audience age and claims are strict. How to choose partners, write the brief and measure results. [more]
How to Write a Social Media Bio for Your Business
A good social media bio is more than a digital elevator pitch: it is a short brand statement that can both inform and persuade. Six tips for writing one that works on every network. [more]
The 4 P's of Creating Community on Social Media
Community lets you build relationships beyond the transaction, and those relationships turn into loyal customers. Be personable, use pictures, participate and do not over-promote. [more]
Community Management for Online Poker Rooms
Poker players love to talk: about bad beats, schedules, strategy and the hand that got away. How online poker rooms build friendly, well-moderated communities on Discord, Reddit-style forums and social media. [more]
How to Run a Legal Contest on Facebook
Contests and giveaways are a great way to grow a fan base, if the prize fits your audience and the rules are right. What Facebook requires, and why a giveaway must never turn into a lottery. [more]
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