What Is My Return on Investment with Social Media?
Business owners ask it every year: what am I getting back from social media? A practical way to measure ROI, from goals and tracking links to the costs most people forget to count. [more]
The buzz - page 2
Social Media Content Ideas for Casino Resorts
A casino resort is also a hotel, a restaurant group, a concert venue and a spa. Twelve content ideas that show the whole experience and keep feeds lively without leaning on the gaming floor. [more]
Your Social Media Will Bloom with a Content Calendar
A content calendar keeps your social media organised, consistent and on message. It may sound like a lot of work to plan a month ahead, but it saves time every single day. Here is how to start. [more]
Haters Gonna Hate: Dealing with Negative Reviews on Social Media
Social media turned customer service into a public stage. Bad reviews are part of doing business; what matters is how you respond. Lessons from brands that got it right and very wrong. [more]
How to Promote a Charity Poker Tournament on Social Media
Charity hold'em nights raise money and bring people together, but they need the right permits and a smart social plan. How to fill every seat before the cards fly and thank everyone afterwards. [more]
4 Ways to Promote Your Event Using Social Media
Hosting an event takes more than a venue: promotion is one of the most important jobs on the list. Four free ways to promote your next event on social media, before, during and after. [more]
Size Matters: Why Short Links Are Better
When it comes to links in social media posts, bigger is not better. Short, branded and tracked links look more professional, get more clicks and show you which content works. [more]
Real-Time Social Media for Sportsbooks on Game Day
Game day is the busiest day of the week for a sportsbook's social team. How to prepare templates, approvals and customer service so the account can react in real time without slipping on the rules. [more]
Which Social Media Sites Fit Your Business Plan?
Everybody has an opinion about the best social network for business. Treat each new platform like a cat treats a box: stop, circle, examine it, and only sit if it fits. A network-by-network guide. [more]