Your Social Media Will Bloom with a Content Calendar
Editorial content calendars are great tools for keeping your social media planned and on point. Staying organised makes it easy to stay active across every platform and keep your brand top of mind. Planning a whole month of posts can sound overwhelming, but it is time well invested. Here are three tips to get started.
1. Know your audience
Your calendar should contain the exact words and images you will post on each platform, so write with each audience in mind. You may find that your Instagram followers are younger and more casual while LinkedIn is more professional. It is good practice to adapt each post to the platform rather than pasting the same caption everywhere. Having the final copy in the calendar also makes publishing a simple copy-and-paste job.
2. Know your calendar
Keep an eye on holidays and awareness days that fit your brand. Sell ice cream? Know when National Ice Cream Day is. Focus on sustainability? Plan for Earth Day. Have a launch coming up? Build the buzz in the weeks before it. Sports-related businesses, from sports bars to betting brands, should block out the big fixtures, finals and draft days months in advance, because those dates drive their busiest conversations of the year.
3. Find your groove
Create a skeleton for each week so you always know what kind of post goes where. For example:
| Day | Post type |
|---|---|
| Monday | Tip or how-to |
| Tuesday | Shared article from a trusted source |
| Wednesday | Behind the scenes |
| Thursday | Throwback or customer story |
| Friday | Offer, event or product post |
Once the skeleton is in place, filling it gets easier every week. Leave a little room for news and trends: a calendar is a plan, not a cage.